People’s money is people’s feedback

That’s the way to know if what we create is actually valued. 



I find it difficult to price a service that I enjoy and feel happy to give for free, the problem is that people don’t value free things. 

Having a great service that has the power to change lives for good requires the leverage of money to grow and be recognised as valuable.


Sergio. Learning how to price for what we have to offer. 

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